Developed by IRTH Group, in partnership with Rove Hotels, Rove Home branded residences offer high-quality, future-ready living spaces at exceptionally prime locations with integrated amenities, superior connectivity and modern-day conveniences – offering outstanding value in a market that is typically dominated by ultra-luxury properties.
Designed for active professionals and savvy investors, these aren’t just places to live; they are vibrant, design-led lifestyle destinations where wellness, creativity, and comfort seamlessly come together.
The ongoing partnership between Rove Hotels and IRTH Group celebrates both brands’ shared aim to provide accessible urban living solutions without compromising on quality. By combining Rove’s unmistakable style with IRTH’s forward-thinking vision, these projects are setting new standards in urban living.
Rove Home projects are thoughtfully crafted to serve more than functional needs where every square foot is a celebration of smart living. Rove Home turns everyday spaces into extraordinary experiences — with modular layouts and interiors that express.
The architecture and interiors follow a bold, urban design language that is unmistakably Rove — playful, fresh, and full of character. Walk through a Rove Home lobby and you’ll immediately feel it: uplifting colors, community-focused layouts, unexpected art moments, and a sense of belonging.
Inside the homes, innovation blends with comfort with clever features like rotating TV units for dual-room viewing, Flexibed to double up space, pocket walls that create flexible living zones, and foldable glass doors that seamlessly integrate indoor and outdoor spaces. Aesthetic, calming colors palettes and vibrant artwork throughout the projects elevate mood and create a sense of joyful living.
At Rove Home, wellness isn’t an afterthought. It’s deeply embedded into the blueprint. A curated playlist of unique amenities like rooftop gyms, dedicated yoga decks, resort-style pools including first-ever convertible indoor-outdoor infinity pool and open-air social zones encourages movement, connection, and mindfulness. Rove Home projects offer high ratios of amenities to living space in the city, with an average of 20-25% of space dedicated to thoughtfully designed indoor and outdoor amenities.
Wellness at Rove Home is also thoughtfully woven into the spatial planning. The projects are designed to be walking-friendly, encouraging movement with intuitive circulation paths, landscaped podiums, and easy access to recreational zones. Communal areas foster connection — from sunlit coworking lounges to cozy breakout corners and café-style social hubs. Practical yet progressive amenities like wellness pods for mindfulness breaks, outdoor sports courts like padel courts, multipurpose court, jogging tracks, and even bike-friendly storage make everyday well-being not just possible, but effortless. Every design decision is intentional, creating a built environment that nurtures both the body and mind. The latest project, Rove Home Dubai Marina also features a CRANK studio for high-energy workouts and new fitness experiences.
Rove Home branded residences constantly push the envelope in what it means to live well — offering residents not just a home, but a vibrant environment that adapts to their lifestyle, uplifts their spirit, and sparks creativity every day.
ABOUT IRTH GROUP
Founded under the legacy of the renowned Alshamsi family, IRTH is a next-generation real estate investment platform – based on the philosophy of value creation, innovation and building world-class living experiences. IRTH takes pride in offering the best-in-class locations and properties for value-based investment opportunities – setting new standards in the real estate market in the region. With a bold vision rooted in the future, IRTH remains committed to creating lifestyle destinations for next-generation living and changing the way real estate is experienced.
ABOUT ROVE
Rove is an award-winning lifestyle hotel and residence brand offering vibrantly designed properties in connected locations. Locally and culturally engaged, Rove’s youthful and welcoming spirit celebrates creativity and community.
Born in Dubai as a joint venture between Meraas Holding and Emaar Properties PJSC, Rove Properties fuses 21st-century innovation with sustainability and great value, defining a new niche in the ever-evolving global hospitality sector. The first Rove hotel opened in Downtown Dubai in 2016, and the brand now has over 6,000 hotel rooms and residences open or under development.
