<ul>
 	<li>Project Name: Rove Home Marasi Drive</li>
 	<li>Location: Business Bay, Dubai</li>
 	<li>Size: 366 square foot</li>
 	<li>Type of Home: Fully-furnished studio apartment, featuring Ori Cloud Bed</li>
 	<li>Style: Minimal, Modern</li>
</ul>

Did you know you could live in an Ori powered apartment in Dubai?

Yes, you read that right. Ori Living has debuted in Dubai and we couldn't be more excited.

IRTH Group collaborated with US-based innovators Ori Living to bring their exciting concept Ori Cloud Bed Sofa to Dubai. This is an extremely successful concept in Ori apartments across major cities like Miami, Texas, Chicago, Boston, New York, and Vancouver. And now, it has debuted in Dubai!

Before we dive into the details of these stunning apartments, let us introduce you to Ori Living.

&nbsp;

What is Ori Living?


Building a new movement in urban living, <a href="https://www.oriliving.com/">Ori</a> is a US-based innovative firm that creates intelligent, modular living solutions using sophisticated engineering and design. Ori gets its name from the Japanese art of "origami" - which is the art of folding and sculpting,  much like it's mission.

Imagine a robotic furniture system that transforms at the touch of a button! Ori apartments feel and function as if they were much larger, making spaces more enjoyable and affordable for modern residents.

The conversation with Ori started when we were conceptualizing and designing our new project.
Ori Living had been delivering phenomenal living concepts across the US and UK. But, such a concept was unheard of in the UAE and the region, until, we started a conversation with Ori Living.

Why IRTH collaborated with Ori Living?

The question that sparked the idea and fuelled our collaboration was: How do we get the most out of a 350-400 square feet apartment?

Ori Living had the perfect solution- The Ori Cloud Bed Sofa


Imagine going from living room to bedroom in just 30 seconds! This design packs two for one, a Cloud Bed, which glides up or down by touching a button, swiping a finger, or on a voice command. During the day, lounge on a plush sofa, and at night, descend the bed to transform the space into a contemporary bedroom.

So, what does this mean for the resident/owner of the apartment?
<ul>
 	<li>-Live in a smarter, more stylish and nicer apartment, that maximizes space instead of saving it</li>
 	<li>-Experience residential living that is more affordable and accessible, in the most coveted areas of Dubai</li>
 	<li>-Ori creates financial value for renters or owners; by tripling the usage, and essentially the square footage of a space, apartments immediately see added value</li>
 	<li>-Enjoy Ori's revolutionary solution to apartment living, where space is not just a
constraint but an opportunity</li>
</ul>

<a href="https://youtube.com/shorts/FVX37Wq7js0?feature=share" target="_blank" rel="noopener">Watch the Ori Cloud Bed in Action</a>

Smart studio apartments that fit your lifestyle - Rove Home Marasi Drive

Cities such as London, San Francisco and Dubai are seeing an influx of young professionals and a growth in urban dwellers. With an increased desire of such population to live in comfortable spaces at central locations - innovative living solutions become a pressing priority.

Designed in true <a class="app-aware-link " href="https://www.rovehotels.com/en/" target="_self" data-test-app-aware-link="">Rove Hotels</a> style, Rove Home Marasi Drive reflects every aspect of modern living with smart and innovative features. Our meticulously crafted studio apartments come fully-furnished including the Ori Cloud Bed - maximize living in urban spaces - without sacrificing a single inch of space or a single moment of comfort.

<a href="https://irth.ae/rove-home-marasi-drive-business-bay-dubai" target="_blank" rel="noopener">Open for sale now</a>, the project also boasts impressive indoor and outdoor amenities, including a massive gym with state-of-the-art equipment, a gaming lounge with various entertainment options, and a multipurpose court on the Sky Garden on the 22nd and 23rd floor. Additionally, co-working spaces, a Rove Café and a rooftop deck with BBQ stations and panoramic view of Dubai provides residents with ample leisure options.

&nbsp;

Starting at just 1 million AED, the branded studio apartments at Rove Home Marasi Drive offer exceptional value compared to the average prices in the neighbourhood of Business Bay. With a well-connected location and close proximity to Dubai's hotspots, Marasi Drive is an ideal for a vibrant city lifestyle, while still staying in the centre of Dubai.

IRTH Group is dedicated to creating not just apartments but unique lifestyles that resonate with dynamic population of Dubai. From the cosmopolitan energy of Downtown Dubai to the stunning waterfront promenades of Business Bay – our developments are designed for every lifestyle.

To know more or register your interest, contact us:
info@irth.ae | 800 IRTH OR 800 4784

Experience Ori smart living in Dubai. Studio apartments with Ori Cloud Bed at Rove Home Marasi Drive. Launched in Business Bay. Invest Now.

Experience Ori Living apartments in Dubai - IRTH

Experience Ori Living apartments in Dubai

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Dubai hospitality brand Rove and real estate platform IRTH have partnered to launch new residential projects in the city, the first of which will be located in Marasi Drive, Business Bay.

Rove Home Marasi Drive will span across three zones and offer a mix of fully furnished studios, 1-bedroom, and 2-bedroom apartments. Rove Home aims to launch over 3,000 branded residences over the next five years.

Each residential project features various amenities for residents including cafes, convenience stores, co-working spaces, arcades and sports facilities. The project at Marasi Drive will spread across a floating podium level, a sky garden and a rooftop level with indoor and outdoor swimming pools alongside other recreational and fitness facilities.

“Introducing Rove Home Marasi Drive is a testament to our dedication to offering something different and innovative in the realm of contemporary residential living in Dubai,” said Paul Bridger, Chief Operating Officer at Rove Hotels. “Focusing on innovation, Rove Home brings a unique proposition to the <a href="https://www.arabianbusiness.com/tags/dubai-real-estate">real estate market.</a> We have seen huge demand for this new <a href="https://www.arabianbusiness.com/tags/branded-residences">branded residential offering</a>, and we are now targeting 3,000 apartments over the next five years,” he added. “We are pleased to extend our partnership with Rove by signing two new properties, marking a significant milestone in our commitment to innovative residential living,” added Osman Celiker, Managing Director at IRTH. “Driven by our shared values and building on the success of <a href="https://www.rovehotels.com/en/rovehome/">Rove Home</a> in Downtown, we aim to fulfil the ever-evolving needs of Dubai’s dynamic residents with this project,” he added.

Rove Branded Residences. New Residential Project in Business Bay - Rove Home Marasi Drive, featuring a sky garden, podium level and rooftop.

Dubai real estate: Rove, IRTH launch new residential project in Business Bay - IRTH

Dubai real estate: Rove, IRTH launch new residential project in Business Bay

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The project offers fully-furnished studios, one-, and two-bedroom apartments with feature contemporary finishes and smart home features. Rove Home Downtown represents a significant milestone for Rove as it marks the brand’s first-ever foray into residential property.

Key consultants on the project included architect Archcorp, landscape architect SCLA, interior design by Zebra, and art by Studio Feel who worked towards creating living spaces that blend aesthetics with functionality.

The building, Rove says, will feature one of the highest ratios of amenities to living space in the Downtown Dubai area.

Facilities will include an outdoor infinity pool and a lap pool, co-working spaces, basketball and padel courts, a jogging track, a Rove café, a rooftop deck with Burj Khalifa views, among others.

Rove Home Downtown will be situated at the heart of Downtown Dubai, steps away from attractions such as Dubai Mall, the Burj Khalifa, and Dubai Opera, surrounded by boutique shops, fine-dining restaurants, entertainment venues, and other essential amenities. The location is also well connected to the rest of the city, with easy access to Sheikh Zayed Road, Business Bay, DIFC, and Al Khail Road.

“We are thrilled to announce our first Rove Home residences project in Dubai. This new flagship location at the heart of Downtown Dubai represents an important step for the Rove brand and our commitment to create lifestyle living experiences that are as unique as our hotels,” remarked <a href="https://www.hoteliermiddleeast.com/people/rove-expo-2020-expo-city-gm">Paul Bridger, COO of Rove Hotels</a>.

Rove Hotels has partnered with real estate investment and development company, IRTH for this project. Osman Celiker, managing director of IRTH said, “We are thrilled to embark on this exciting journey with Rove and have the opportunity to bring the unique Rove Home concept to Dubai for the first time.

“Together, we are dedicated to redefining contemporary living by offering spaces that not only reflect the latest trends in design and technology but also prioritise comfort and convenience.”

This announcement by Rove comes at an interesting time as the branded residential market witnesses significant growth, most of which has occurred in the upper luxury segment. While Rove Home Downtown marks the company’s first residential project in Dubai, Rove Hotels has set sights on exploring multiple opportunities for the future, taking the brand’s signature lifestyle living concept into new destinations.

Rove Hotels recently also announced its pledge to plant a tree for every stay booked at its hotel from November 30 to December 12. The sustainability initiative is in line with COP28 and will be fulfilled in partnership with W&amp;A Consular and Eden Reforestation Projects.

&nbsp;

The project features 348 fully-furnished studios, one and two-bedroom apartments Rove Hotels has announced its first residential concept, Rove Home, located in Business Bay. The project features 348 fully-furnished studios, one and two-bedroom apartments.

Rove announces its first branded residences project in Dubai - IRTH

Rove announces its first branded residences project in Dubai

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RESIDENTIAL Archives - IRTH

Developing Rove Home Branded Residences at prime Dubai locations. Downtown Dubai, Business Bay and Dubai Marina. Discover IRTH.

IRTH Group - Real Estate Developer in Dubai

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With the highest number of amenities among all residential buildings in Downtown Dubai, you’ll be kept engaged from dawn to dusk.

In the beating heart of Burj Khalifa District, amongst some of the world’s most iconic attractions. Architecturally and
aspirationally, Downtown Dubai is one of the urban wonders of the world – its irresistible magnetic charm welcomes the
world with open arms.

Rove Home’s contemporary design comes to life with inviting interiors designed by Zebra and artistic accents from Studio Feel, connecting with the cosmopolitan city through the theme of Downtown Diaries.

Keeping you engaged from dawn to dusk. With a running track and a lap pool to co-working spaces and a paddle tennis court, live life to the fullest at Rove Home.

Here, inspiring design, vibrant art installations and fully-furnished apartments converge with an exceptional location and an extended playlist of life-enhancing amenities, making this residence a complete ecosystem that has everything you’ll ever need. This isn’t just where you’ll live. It’s where you’ll thrive.

Rove Home is located in Downtown Dubai - a location that is second to none. Downtown is home to the city's most prominent landmarks, business hubs and entertainment hotspots including Burj Khalifa, Dubai Mall and Souk Al Bahar and is situated alongside the iconic Sheikh Zayed Road.

Experience the difference with Rove Home where modern amenities, trendy interiors, and smart features cater to your unique style.

Fully-furnished Studios, 1 and 2 Bedroom Apartments

Rove Home Downtown Dubai is an off-plan residential development by IRTH Group; Fully-furnished Studios,1 and 2 Bedroom apartments, prime location in Dubai. Handover 2026.

Rove Home Downtown Dubai - Development by IRTH

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Rove Home Downtown Dubai

Offering one of the highest ratios of amenities to living space, enjoy 50+ integrated indoor and outdoor amenities spread across 110,000 sqft. All the amenities are cleverly integrated to push the boundaries of a vibrant lifestyle filled with balance, wellness, and fulfilment.

It’s more than just a home — it’s a lively community where young professionals and couples can thrive. Surrounded by lush greenery and packed with wholesome facilities, get inspired everyday amongst nature, recreation and community.

Spread across 3 dedicated zones at different heights - a floating podium level, sky garden, and the rooftop - immerse in an array of 50+ indoor and outdoor amenities including co-working spaces, lap and leisure pools, wellness facilities, gaming lounges, sports zones, wellness facilities, BBQ areas and more.

Conveniently located, it is just steps away from the Dubai Canal and minutes from Downtown Dubai. Residents will enjoy direct access to Sheikh Zayed Road and Al Khail Roads with close connections to neighbouring hotspots in the city - including Dubai Mall, Downtown Dubai, City Walk, DIFC and more.

Offering a unique mix of units - experience everything from a Cloud Bed that magically fits into the ceiling to pocket walls which seamlessly double up space and bi-fold glass doors that invite natural light and boast unmatched panoramic cityscape views.

From architectural design to vibrant interiors, every aspect of Rove Home Marasi Drive has been meticulously crafted offering simplicity, efficiency, and authenticity.

Enjoy a well-connected location within proximity to the Rove Home Marasi Drive promenade and neighboring hotspots like
Downtown Dubai, Dubai Mall, DIFC, City Walk and smooth access to both Sheikh Zayed and Al Khail roads.

Now Available - Rove Home Marasi Drive. Rove branded residential apartments located in Dubai Business Bay; Off-plan development; Attractive payment plan available; Dubai Canal views.

Rove Home Marasi Drive - Branded Residences in Dubai

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Our Featured Projects

Rove Home Downtown Dubai

Rove Home Marasi Drive

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Experience Ori Living apartments in Dubai

Dubai real estate: Rove, IRTH launch new residential project in Business Bay

Rove announces its first branded residences project in Dubai