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Dubai real estate: Rove, IRTH launch new residential project in Business Bay

Rove Home aims to launch over 3,000 branded residences over the next five years Dubai hospitality brand Rove and
New residential project in Business Bay by Rove and IRTH, blending modern living with premium design.

Project Name: Rove Home Marasi Drive
Location: Business Bay, Dubai
Size: 366 square foot
Type of Home: Fully-furnished studio apartment, featuring Ori Cloud Bed
Style: Minimal, Modern

Did you know you could live in an Ori powered apartment in Dubai? Yes, you read that right. Ori Living has debuted in Dubai and we couldn’t be more excited. IRTH Group collaborated with US-based innovators Ori Living to bring their exciting concept Ori Cloud Bed Sofa to Dubai. This is an extremely successful concept in Ori apartments across major cities like Miami, Texas, Chicago, Boston, New York, and Vancouver. And now, it has debuted in Dubai!
Before we dive into the details of these stunning apartments, let us introduce you to Ori Living.

What is Ori Living? Building a new movement in urban living, Ori is a US-based innovative firm that creates intelligent, modular living solutions using sophisticated engineering and design. Ori gets its name from the Japanese art of “origami” – which is the art of folding and sculpting, much like it’s mission. Imagine a robotic furniture system that transforms at the touch of a button! Ori apartments feel and function as if they were much larger, making spaces more enjoyable and affordable for modern residents.

The conversation with Ori started when we were conceptualizing and designing our new project. Ori Living had been delivering phenomenal living concepts across the US and UK. But, such a concept was unheard of in the UAE and the region, until, we started a conversation with Ori Living.

Why IRTH collaborated with Ori Living? The question that sparked the idea and fuelled our collaboration was: How do we get the most out of a 350-400 square feet apartment? Ori Living had the perfect solution- The Ori Cloud Bed Sofa Imagine going from living room to bedroom in just 30 seconds! This design packs two for one, a Cloud Bed, which glides up or down by touching a button, swiping a finger, or on a voice command. During the day, lounge on a plush sofa, and at night, descend the bed to transform the space into a contemporary bedroom.