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Founded by the AlShamsi family, IRTH is a privately held real estate investment platform. Based on the philosophy of value creation, innovation and building world-class living experiences, IRTH is founded on a promise of solid commitment to excellence, trust, and quality.

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Dubai-based real estate developer <a href="https://www.irth.ae" target="_blank" rel="noopener">IRTH</a>, recently donated one million AED to the Emirates Red Crescent, towards its Tarahum for Gaza initiative, in line with its ongoing corporate social responsibility (CSR) efforts.
The donation of 1 Million AED was made <a href="https://www.instagram.com/stories/highlights/18220673011273081/" target="_blank" rel="noopener">on behalf of approximately 100 partners and agents</a>, in a shift from its tradition of hosting special events for agents and partners.

Commenting on the donation, Osman Celiker, Managing Director, IRTH Group, said: “We believe in the power of collective action to bring about positive change in our communities. Our humble contribution reflects the real estate industry’s dedication to embodying the UAE’s values of compassion and humanity. This initiative also serves as our heartfelt appreciation to our esteemed partners.”

About IRTH Group

Founded under the legacy of the renowned Alshamsi family, IRTH is a growing real estate investment platform - based on the philosophy of value creation, innovation and building world-class living experiences.

IRTH takes pride in offering the best-in-class locations and properties for value-based investment opportunities - setting new standards in the real estate market in the region. IRTH continues seeking new opportunities and broadening horizons – thriving in any market situation through an extensive land bank and strategic partnerships.

In 2023, IRTH announced ROVE HOME at Downtown Dubai – the first-ever ROVE branded residential project, set for completion in 2026. In April 2024, IRTH in partnership with Rove Hotels announced two new projects.

With several other upcoming developments at prime locations, IRTH continues to build on its legacy - founded on a solid commitment to excellence, trust and quality lifestyle living. IRTH’s futuristic vision is supported with a proactive approach, swift actions, strong financial backing, and high-quality projects - bridging the gap between ambition and success.

IRTH donates one million AED to Emirates Red Crescent as part of CSR efforts. IRTH is a real estate developer in Dubai, building Rove Homes..

IRTH donates one million AED to Emirates Red Crescent on behalf of agents - IRTH

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IRTH donates one million AED to Emirates Red Crescent on behalf of agents

The project offers fully-furnished studios, one-, and two-bedroom apartments with feature contemporary finishes and smart home features. Rove Home Downtown represents a significant milestone for Rove as it marks the brand’s first-ever foray into residential property.

Key consultants on the project included architect Archcorp, landscape architect SCLA, interior design by Zebra, and art by Studio Feel who worked towards creating living spaces that blend aesthetics with functionality.

The building, Rove says, will feature one of the highest ratios of amenities to living space in the Downtown Dubai area.

Facilities will include an outdoor infinity pool and a lap pool, co-working spaces, basketball and padel courts, a jogging track, a Rove café, a rooftop deck with Burj Khalifa views, among others.

Rove Home Downtown will be situated at the heart of Downtown Dubai, steps away from attractions such as Dubai Mall, the Burj Khalifa, and Dubai Opera, surrounded by boutique shops, fine-dining restaurants, entertainment venues, and other essential amenities. The location is also well connected to the rest of the city, with easy access to Sheikh Zayed Road, Business Bay, DIFC, and Al Khail Road.

“We are thrilled to announce our first Rove Home residences project in Dubai. This new flagship location at the heart of Downtown Dubai represents an important step for the Rove brand and our commitment to create lifestyle living experiences that are as unique as our hotels,” remarked <a href="https://www.hoteliermiddleeast.com/people/rove-expo-2020-expo-city-gm">Paul Bridger, COO of Rove Hotels</a>.

Rove Hotels has partnered with real estate investment and development company, IRTH for this project. Osman Celiker, managing director of IRTH said, “We are thrilled to embark on this exciting journey with Rove and have the opportunity to bring the unique Rove Home concept to Dubai for the first time.

“Together, we are dedicated to redefining contemporary living by offering spaces that not only reflect the latest trends in design and technology but also prioritise comfort and convenience.”

This announcement by Rove comes at an interesting time as the branded residential market witnesses significant growth, most of which has occurred in the upper luxury segment. While Rove Home Downtown marks the company’s first residential project in Dubai, Rove Hotels has set sights on exploring multiple opportunities for the future, taking the brand’s signature lifestyle living concept into new destinations.

Rove Hotels recently also announced its pledge to plant a tree for every stay booked at its hotel from November 30 to December 12. The sustainability initiative is in line with COP28 and will be fulfilled in partnership with W&amp;A Consular and Eden Reforestation Projects.

Rove Home - a new branded residences concept debuts in Dubai. Rove Hotels in partnership with IRTH Group will launch Rove Homes Residences.

Rove announces its first branded residences project in Dubai - IRTH

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Rove announces its first branded residences project in Dubai

Rove Home aims to launch over 3,000 branded residences over the next five years.


Dubai hospitality brand Rove and real estate platform IRTH have partnered to launch new residential projects in the city, the first of which will be located in Marasi Drive, Business Bay. Rove Home will span across three zones and offer a mix of fully furnished studios, 1-bedroom, and 2-bedroom apartments.

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Rove Home aims to launch over 3,000 branded residences over the next five years. Each residential project features various amenities for residents including cafes, convenience stores, co-working spaces, arcades and sports facilities.


The project at Marasi Drive will spread across a floating podium level, a sky garden and a rooftop level with indoor and outdoor swimming pools alongside other recreational and fitness facilities.

“Introducing Rove Home Marasi Drive is a testament to our dedication to offering something different and innovative in the realm of contemporary residential living in Dubai,” said Paul Bridger, Chief Operating Officer at Rove Hotels.

“Focusing on innovation, Rove Home brings a unique proposition to the <a href="https://www.arabianbusiness.com/tags/dubai-real-estate">real estate market</a>. We have seen huge demand for this new <a href="https://www.arabianbusiness.com/tags/branded-residences">branded residential offering</a>, and we are now targeting 3,000 apartments over the next five years,” he added.

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“We are pleased to extend our partnership with Rove by signing two new properties, marking a significant milestone in our commitment to innovative residential living,” added Osman Celiker, Managing Director at IRTH.“


Driven by our shared values and building on the success of <a href="https://www.rovehotels.com/en/rovehome/">Rove Home</a> in Downtown, we aim to fulfill the ever-evolving needs of Dubai’s dynamic residents with this project,” he added.

IRTH launches new residential project in Business Bay. Rove Home Marasi Drive has 809 fully-furnished modern apartments in prime location..

Dubai real estate: Rove, IRTH launch new residential project in Business Bay - IRTH

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In The News

IRTH donates one million AED to Emirates Red Crescent on behalf of agents

Rove announces its first branded residences project in Dubai

Dubai real estate: Rove, IRTH launch new residential project in Business Bay