The project

The project offers fully-furnished studios, one-, and two-bedroom apartments with feature contemporary finishes and smart home features. Rove Home Downtown represents a significant milestone for Rove as it marks the brand’s first-ever foray into residential property. Key consultants on the project included architect Archcorp, landscape architect SCLA, interior design by Zebra, and art by Studio Feel who worked towards creating living spaces that blend aesthetics with functionality. The building, Rove says, will feature one of the highest ratios of amenities to living space in the Downtown Dubai area. Facilities will include an outdoor infinity pool and a lap pool, co-working spaces, basketball and padel courts, a jogging track, a Rove café, a rooftop deck with Burj Khalifa views, among others.

The location

Rove Home Downtown will be situated at the heart of Downtown Dubai, steps away from attractions such as Dubai Mall, the Burj Khalifa, and Dubai Opera, surrounded by boutique shops, fine-dining restaurants, entertainment venues, and other essential amenities. The location is also well connected to the rest of the city, with easy access to Sheikh Zayed Road, Business Bay, DIFC, and Al Khail Road. “We are thrilled to announce our first Rove Home residences project in Dubai. This new flagship location at the heart of Downtown Dubai represents an important step for the Rove brand and our commitment to create lifestyle living experiences that are as unique as our hotels,” remarked Paul Bridger, COO of Rove Hotels. Rove Hotels has partnered with real estate investment and development company, IRTH for this project. Osman Celiker, managing director of IRTH said, “We are thrilled to embark on this exciting journey with Rove and have the opportunity to bring the unique Rove Home concept to Dubai for the first time. “Together, we are dedicated to redefining contemporary living by offering spaces that not only reflect the latest trends in design and technology but also prioritise comfort and convenience.”

Expansion in sight

This announcement by Rove comes at an interesting time as the branded residential market witnesses significant growth, most of which has occurred in the upper luxury segment. While Rove Home Downtown marks the company’s first residential project in Dubai, Rove Hotels has set sights on exploring multiple opportunities for the future, taking the brand’s signature lifestyle living concept into new destinations. Rove Hotels recently also announced its pledge to plant a tree for every stay booked at its hotel from November 30 to December 12. The sustainability initiative is in line with COP28 and will be fulfilled in partnership with W&A Consular and Eden Reforestation Projects.