Dubai hospitality brand Rove and real estate platform IRTH have partnered to launch new residential projects in the city, the first of which will be located in Marasi Drive, Business Bay. Rove Home Marasi Drive will span across three zones and offer a mix of fully furnished studios, 1-bedroom, and 2-bedroom apartments. Rove Home aims to launch over 3,000 branded residences over the next five years.

Each residential project features various amenities for residents including cafes, convenience stores, co-working spaces, arcades and sports facilities. The project at Marasi Drive will spread across a floating podium level, a sky garden and a rooftop level with indoor and outdoor swimming pools alongside other recreational and fitness facilities.

“Introducing Rove Home Marasi Drive is a testament to our dedication to offering something different and innovative in the realm of contemporary residential living in Dubai,” said Paul Bridger, Chief Operating Officer at Rove Hotels. “Focusing on innovation, Rove Home brings a unique proposition to the real estate market. We have seen huge demand for this new branded residential offering, and we are now targeting 3,000 apartments over the next five years,” he added. “We are pleased to extend our partnership with Rove by signing two new properties, marking a significant milestone in our commitment to innovative residential living,” added Osman Celiker, Managing Director at IRTH. “Driven by our shared values and building on the success of Rove Home in Downtown, we aim to fulfil the ever-evolving needs of Dubai’s dynamic residents with this project,” he added.